The GTM Intelligence Channel

What’s actually working
in GTM right now
Straight from the operators

Executive interviews, emerging tech breakdowns, and real case studies captured at the world’s leading B2B events and published for revenue leaders who want signal, not theory.

Executive InterviewsEmerging Tech & ToolsGTM Case StudiesRevenue BenchmarksEvent Coverage
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FRESH FROM THE FIELD

EXECUTIVE INTERVIEW

‘We killed our MQL model and doubled pipeline in 8 months’, VP Revenue, €40M SaaS

Captured at SaaStr Annual 2025 · San Francisco
12 min
EMERGING TECH

How GTM teams are using AI agents to replace the first 3 steps of their outbound sequence

Captured at Web Summit 2025 · Lisbon
8 min
CASE STUDY

From 60-day sales cycle to 22: the RevOps redesign that changed everything

Captured at ARRtist Summit 2025 · Berlin
10 min
GTM Strategy July 22, 2026 · 7 min

Fix your CRM before you buy more AI

AI doesn't fix bad data. It amplifies it, faster and with better formatting. The 4 concrete moves to make before you buy another AI layer.

Read the full piece → by Pedro Rubianes
Executive Interviews June 11, 2026 · 9 min
Captured at South Summit 2026 · Madrid

The first wave of AI search proved there was demand. The second wave just won South Summit.

Johannes Erett, CEO and Chief Scientist at LunaLift, on why visibility was never the point, and why the company stayed invite-only while raising far less than its rivals.

Read the full piece → by Pedro Rubianes

Latest Analysis

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Executive Interviews
Captured at South Summit 2026 · Madrid

¿Crees que tu startup aporta valor? El director de proyecto de La Nave Madrid tiene algo que decirte.

Juan Martín Rodríguez acompaña cientos de startups desde pre-seed hasta scaleup. Lo que ve repetirse una y otra vez no tiene que ver con el producto. Tiene que ver con la diferencia entre crear valor y capturarlo.

June 9, 2026 · Pedro Rubianes
Executive Interviews
Captured at SaaStr Annual 2025 · San Francisco

'We stopped measuring MQLs entirely. Here's what happened to our pipeline.' A conversation with the CRO of a €60M SaaS company, captured at SaaStr Annual, San Francisco

The decision to kill the MQL isn't a marketing shift; it's a strategic pivot. We sat down with a global CRO to walk through the 8-month transition, the initial data dip, and the eventual doubling of their high-intent pipeline.

March 11, 2026 · Oriol Serra
GTM Strategy
Captured at ARRtist Summit 2025 · Berlin

The Outbound Playbook That's Actually Working in 2026: What We Heard from 12 Sales Leaders at ARRtist Summit Berlin

Automation is easy. Relevance is hard. We spent 48 hours in Berlin interviewing 12 VPs of Sales to find out how they are navigating the 'relevance recession' in outbound sales.

March 4, 2026 · Pedro Rubianes
Emerging Tech & Tools
Captured at Web Summit 2025 · Lisbon

Clay, Apollo, and the AI Layer: How the GTM Tech Stack Changed More in 18 Months Than in the Previous 5 Years

The 'Salesforce + Outreach' default is being challenged by a new breed of composable GTM tools. We map the emerging stack and explain why 'All-in-One' is losing to 'Best-in-Class' AI agents.

Feb 25, 2026 · Oriol Serra
GTM Case Studies
Captured at ARRtist Summit 2025 · Berlin

How a Berlin B2B SaaS Cut Their Sales Cycle from 67 Days to 28: The Full RevOps Story

Velocity is the ultimate growth lever. We walk through the step-by-step redesign of a Berlin-based scale-up's revenue engine that removed the friction between discovery and close.

Feb 18, 2026 · Pedro Rubianes
Executive Interviews
Captured at SaaStr Europa 2025 · London

'The Buying Committee Is the Product', A VP Sales on Why Traditional Demo Flows Are Dead in Enterprise B2B [captured at SaaStr Europa, London]

In enterprise sales, you aren't selling to a person; you're selling to a committee. We capture a Masterclass in 'Consensus Selling' from one of London's top enterprise operators.

Feb 11, 2026 · Oriol Serra
Revenue Benchmarks
Captured at ARRtist Summit 2025 · Berlin

GTM Benchmarks 2026: The Numbers 60 European Revenue Leaders Shared With Us (And Didn't Share With Anyone Else)

We've aggregated confidential data from 60 revenue teams to build the most accurate benchmark report for B2B SaaS operators in the 2026 market.

Feb 4, 2026 · Pedro Rubianes